The brief was to collaborate with popular streetwear brand Palace for the second time and release a limited-edition bottle. The goal was to take the collaboration to the next level by designing an elevated version of CÎROC's original blue dot that would appeal to the matured CÎROC/Palace audience. The team aimed to create a visually appealing and unique design that captured the essence of both brands and differentiated the bottle from other CÎROC products. The ultimate objective was to generate excitement around the collaboration, increase brand visibility and awareness, and attract a wider audience to the brand.
The challenge was to design a limited-edition bottle in collaboration between CÎROC and Palace that captured the essence of both brands and delivered a unique and premium experience for consumers. The team needed to create a design that was visually striking and differentiated the bottle from other CÎROC products. Additionally, the team had to ensure that the bottle design resonated well with the target audience and reinforced CÎROC's position as a leader in the luxury vodka market. The ultimate goal was to generate excitement around the collaboration and reach a wider audience, increasing brand visibility and awareness.
To address the brief, the team collaborated with Palace to design a limited-edition bottle that appealed to the matured CÎROC/Palace audience. The team created an elevated design of the original blue dot, featuring a unique and visually striking design that captured the essence of both brands. The limited-edition bottle was promoted through a targeted social media campaign, with an emphasis on generating excitement and increasing brand visibility and awareness. The campaign successfully attracted a wider audience to the brand, resulting in increased sales and a strengthened brand image for CÎROC.