Create a consumer-facing activation that enhances visibility and engagement for Casamigos Tequila. Incorporate Casamigos into new cuisines and further strengthen our existing partnership with Thomas Straker, in order to deliver an unforgettable culinary experience at his newly opened restaurant, STRAKER'S.
Katlist was given the challenge of achieving the first-ever consumer-facing activation for Casamigos Tequila in Great Britain. Our goal was to create a unique and memorable experience for consumers that would distinguish the partnership from competitors, increase engagement, and enhance visibility. In addition, we aimed to leverage the existing relationship with Thomas Straker and his newly opened restaurant to maximize the impact of the activation and drive product accessibility.
Casamigos organized a special evening at STRAKER'S, Thomas Straker's London restaurant, to meet the objective of incorporating Casamigos into new cuisines while creating a unique experience for consumers and leveraging the relationship with Thomas Straker. The planning process involved close collaboration with Thomas Straker to curate the evening for 75 consumers and top-tier press members. The experience was further enhanced with a bespoke food menu that paired well with Casamigos cocktails. The tickets were priced at £75, and the event proved to be a success in terms of increasing product accessibility, engagement, and visibility. Furthermore, the event reinforced and strengthened the brand image of Casamigos.