To meet the requirements of a small and memorable gift box that could be given to influencers and event attendees before and during the festive period.  The gift box needed to be designed to be space-saving and ideal for events and parties where there may be limited space.

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The aim was to break the notion that margaritas should be reserved for warmer seasons and promote the fun of the holiday season through tequila. The objective was to encourage the recipients to include Casamigos Tequila in their Christmas celebrations, not just as a drink but also as a decoration. By doing so, Casamigos aimed to spread the holiday spirit and bring a new twist to traditional Christmas celebrations.

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Casamigos created a special gift box for the festive season that was designed to be portable and easy to carry, resembling a bag with a handle on top. The gift box was crafted to include a mini bottle of each Casamigos Tequila flavor, making it an ideal way for recipients to sample and enjoy the brand's range of products. The small size of the gift box did not detract from its impact as the design was carefully crafted with every detail considered. The front of the box featured festive illustrations, reminiscent of an advent calendar, with each flavor presented within small windows. To add an extra element of holiday cheer, the cream string attached to the bottle tops allowed them to be hung on a Christmas tree as festive baubles. These gift boxes were not only sent to influencers, but also gifted to each guest at the Casamigos X STRAKER'S Dinner event in early December 2022.

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