Katlist organized an interactive dining experience that was dedicated to Casamigos Tequila's energetic vibe, with the aim of bringing together like-minded guests to mix cocktails and enjoy the evening. The dining experience was designed to be immersive and engaging, with a focus on providing an interactive experience for guests.
To increase brand visibility in the GB market and establish Casamigos as a well-known brand, the ask was for Katlist to implement a dining experience strategy that included targeted press and influencer events, ongoing press outreach, and an effective gifting strategy.
To identify the key touchpoints of the Casamigos brand that would increase its mental availability. Considering how the brand could leverage its unique attributes and values to stand out in a crowded market. Identify these touchpoints and create a roadmap for the brand to increase its visibility and recognition among consumers.
o increase brand visibility and create unique and memorable brand moments, we established a strong influencer strategy that involved collaborating with influencers who resonated well with our target audience. This was achieved through two culinary dining experiences that showcased the brand's premium quality and unique flavor profiles.
To ensure that the experiences generated brand visibility end-to-end, we curated photo opportunities and branded moments that were shared on social media by the VIP guests, reaching a wider audience. The evenings were also catered by renowned chef, Thomas Straker, who brought his own personality and enthusiasm to the event, further elevating the brand experience for everyone invited.
Through these culinary dining experiences, Casamigos was able to establish itself as a premium tequila brand that resonated well with the target audience. The influencer strategy helped to create a buzz around the brand, leading to increased visibility and recognition. Additionally, the photo opportunities and branded moments helped to create a lasting impression on guests, making the experiences more memorable and shareable on social media.