Our goal was to position CÎROC Vodka as a prominent name at the BRIT Awards after-party and align it with the biggest names in the music and entertainment industry. The objective was to boost brand visibility and engagement while forging a strong partnership with Warner Music. The ultimate aim was to make sure that CÎROC Vodka was not just another alcohol sponsor but a crucial component of the celebration.
Our challenge was to exceed the previous event formats and generate a higher level of brand visibility for CÎROC Vodka. Our goal was to ensure that the brand was prominently mentioned and visible before, during, and after the event, across various social platforms and media. To accomplish this, we leveraged our existing relationship with Warner Music and Perfect Magazine and collaborated to deliver exceptional results. Our plan was to push boundaries and execute the event at an elevated level, ensuring mutual support and maximizing the impact of our efforts.
We approached the event from a multi-faceted angle to increase CÎROC brand visibility and engagement. Our social media strategy included a 3-part plan to maintain engagement throughout the event, which involved social content teasers, live event coverage, and a post-event social media competition. Additionally, we collaborated with The Flash Pack to create a content-capture moment to engage with attendees and increase reach on social media channels. We worked with Warner Music and Perfect Magazine to create a press release that was distributed to top-tier publications across entertainment, fashion, and lifestyle. Our goal was to align CÎROC Vodka with the star-studded event and guests and generate image visibility across various press outlets. We also invited influencer talent to attend, included CÎROC in cocktail menus and on back bar displays, and provided limited edition, INDK designed CÎROC bottles in VIP boxes.