Cîroc Vodka combines its love of the culture with the lifestyle street brand Places + Faces for the ultimate culture evolution.
The brief was to generate a sense of excitement and exclusivity around the collaboration between Cîroc and Places + Faces within the street fashion space. The campaign aimed to resonate with the 'Weekend Millionaire' demographic who are interested in fashion, music, and lifestyle by tapping into the edgy and creative culture of street fashion and urban lifestyle. The goal was to promote the collaboration and increase brand awareness among this target audience, leveraging the unique attributes and values of both brands.
The goal was to create hype and engage the community that follows both Cîroc and Places + Faces, with a focus on encouraging the target audience to purchase the limited-edition bottle and other branded merchandise. The campaign included a visually stimulating Quentin Tarantino-inspired video that showcased the product without fully revealing it until the official launch date.
Cîroc and Places + Faces collaborated on a social media campaign leading up to the launch of their limited-edition bottle. The campaign included 6 Instagram posts, 3 of which were videos, resulting in 13k views, 5.6% social engagement, and 267K social visibility. The buzz around the launch created an opportunity to increase the brands' social following and engagement, with the Places + Faces giveaway reaching 12.5K people and receiving 13.2K impressions.